TOWSON UNIVERSITY ADMISSIONS CAMPAIGN
Client: Towson University
Towson University: value, momentum, mentorship, opportunity, and a brand-spankin' new tigertooth pattern to show off. After their recent rebrand, TU wanted to freshen-up their messaging to prospective students for their first undergrad admissions campaign. We crafted a frank, conversational voice, cutting the fluff and mimicking the school's down-to-earth personality.