OMEGA PRODUCT LAUNCH
Role: Copywriter, Screenwriter & Assistant Director
For their biggest launch of the year, global lacrosse giant STX wanted something flashy, something trashy—something 13-year olds would admire. Bravery and nostalgia led us back to the infomercials of our youth. We modernized the art form for short attention spans and optimal goof. Not bad for a directing debut, eh?